Sales strategy is exactly what it sounds like—the plan, target, and methods to effectively move and sell your product or service.
Any notable sales strategy answers three primary questions:
Who are you selling to? What is your target market demographic?
What are you selling them? What value are you bringing to that market?
- How are you making the sale? What medium are you contacting your leads with?
These three questions outline virtually every sales strategy in existence. It’s important to answer these questions (and as much related to them as possible) because it will give you an effective map of where and how to put your resources.
This is especially important for a new company, because resources are often scarce. Having an effective sales strategy allows you to get the maximum amount of traction without wasting your resources.